Electrolux Design Laboratory
Electrolux, the major European enterprise in the sector of household appliances, has a long tradition of top design management and currently employs some 30 full-timedesigners in the Europe Design Centre, situated in Porcia, Italy. In March 2003, the Electrolux Design Laboratory Project appealed to the students of 4 faculties of design to make new product designs for future households within the four following sectors: cooking, washing, freezing and dishwashing. Under the motto of 'make life easier for the consumer', each university presented a series of products to the Electrolux jury. Winning concepts will be developed into usable products which will probably be launched around 2010.
Participating design schools
Italy: Politecnico di Milano
Germany: Stuttgart State Academy for Art and Design
Hungary: Hungarian University of Craft and Design
France: Les Ateliers/ENSCI and National School of Industrial Ceramics