A project of 019 in collaboration with Design Museum Gent
The billboard on the side of Design Museum Gent in Drabstaat is an ongoing project of the Gent graphic design collective 019, providing an alternative exhibition platform for graphic designers. Every design remains in place for 2 months. The 50 sq.m. billboard is all that remains of the exhibition project 019 — Museum Of Moving Practice from 2017, during which the collective temporarily occupied a section of the museum. Billboard is based on the Billboard Series concept on the wall of the 019 building in Dok Noord since September 2015 (a joint project of artlead, All Things Contemporary Vzw & 019).
The design of Experimental Jetset (a graphic design collective, Amsterdam, NL) refers to public instructions in an urban setting, such as city maps, floor plans, charts, road signs, etc. The graphic representation of the location also serves to indicate time, creating a map of time and space. The design is also based on an existing diagram, taken from a book called The Nature of the Physical World (1927). While this project looks very functional, it is also quite mysterious.